Hi, I’m Simon — founder of CRM Elevate and a digital marketing professional with over 10 years of experience. With a 360° expertise in digital marketing, I specialise in CRM and retention marketing, while also bringing strong knowledge in Social Media Marketing and SEA to build strategies that connect every touchpoint.

Over the past decade, I’ve helped brands in iGaming, digital services, and hospitality turn customer data into actionable strategies that optimise conversion, boost brand exposure, increase loyalty, reduce churn, and fuel long-term growth.

I believe CRM isn’t just a tool — it’s the heartbeat of customer loyalty. That’s why I design strategies that turn every interaction into an opportunity.

My Areas of Expertise

• 🎯 CRM & Retention Strategy – Build customer journeys that increase engagement, reduce churn, and maximise lifetime value.

• 📈 Conversion & Reactivation – Turn prospects into paying customers and win back dormant ones with targeted campaigns.

• 🤝 Customer Loyalty Programs – Design retention tactics that strengthen relationships and drive repeat business.

• 📢 Omnichannel Marketing – Connect with your audience seamlessly across email, SMS, push, and in-app messaging for consistent impact.

• 📊 Data-Driven Optimisation – Translate customer insights into smarter segmentation, A/B testing, and measurable growth.

• 🚀 Growth Acceleration – Blend CRM, social media, and paid campaigns (SEA) into strategies that fuel brand visibility and revenue.

• 📅 Strategic Project Leadership – Align teams and resources to deliver campaigns on time and with maximum ROI.